In order for information to become effective it needs to be controlled. Information overload is dangerous and can cause confusion, especially when it needs to be regularly reviewed updated and reissued.

Sophistec can undertake an information stream analysis as it flows through the entire organisation, identify business critical information and present it inside of a controlled environment. Having brand publishing guidelines are obvious if you want to ensure consistency across all media, but most businesses miss the fact that this level of control is also important when publishing and sharing information.